Introduction to Sustainability-Driven Innovation Management and Tools
Sustainability is being spoken about ever more by policy makers, organisations and consumers. But the topic is often shrouded in a lack of clarity and misconceptions are rife, for example that pursuing the aim of sustainability is necessarily challenging and costly. We believe that sustainability should not be feared, but that it presents companies with a unique driver for innovation.
In this course we will jointly develop a common language about sustainability and, using ample real case examples, consider what it means for the European economy and for European companies. We will examine how you can best support your clients in leveraging sustainability for innovation to gain a competitive advantage in an increasingly crowded marketplace. In very hands-on interactive sessions, you will have the chance to apply tools and frameworks to assess a company’s capabilities and develop recommendations accordingly.