What are your general objectives for digital innovation? For which do you allocate resources to drive digital innovation?
Please tick all the items that are fully applicable. You may specify more than one answer. If none of the items is applicable or if you do not have the relevant information to provide an answer, please select N/A).

Why is this question important?

• This question assesses and compares your firm’s general digital innovation objectives with benchmarks.
• The objectives for digital innovation shed light on a firm’s digital innovation motifs and help to guide the digital innovation strategy and implementation measures.

How to answer this question?

Important terminology

• Digital innovation denotes the successful commercialisation of a new or enhanced digital and / or connected offering (product, service or business model) or process. An app is an example for a digital offering. A smart meter is an example for a connected offering – it is a physical product with connection to the internet or to other devices.

Technical guidance

• Please select all relevant answer options.
• If you have chosen the answer option “We do not have specific objectives for digital innovation”, all previously provided entries are de-selected and hence become invalid.
• Once you deselect the same answer option again, the initial entries will reappear.